Features of Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader

• Discover Your CEO Brand gives you the tools for connecting with others authentically and building a powerful presence that extends beyond your typical spheres of influence.
• Learn how to increase your visibility and influence by combining traditional self-branding vehicles like PR and face-to-face networking with new social-media platforms, including Facebook, Twitter, and blogs.
• Why You Need a Brand: and Why Your Brand Matters
  
• How Exceptional Leader Brands Are Built
  
• Your CEO Brand: The Story of You
  
• Brand Recognition: What Do People Say about You?
  
• Leveraging Your Brand to Drive Spectacular Results
  
• Personal Choices That Burnish Your Reputation
  
• Communicate Your Leadership Brand
  
• Social Media and Brand: What Today’s CEO Must Know
  
• CEO Brand “Disaster Avoidance Kit”: Do No Harm
  
• Your Personal Brand Team: People Who Make You Look Good
  
• Ten Fast-Track Tips to Accelerate Brand Building
  
• Your Leadership Legacy: Writing History Today